At this year’s New York International Auto Show, Chrysler unveiled the brand new 2013 SRT Viper. While plenty has already been written about the car, there’s one point I haven’t seen mentioned that I thought was interesting.
Unlike any Viper before it, this new one is a corporate cousin of the current Ferraris (and Maseratis) you see on the road. Now sure, this isn’t a Pontiac Firebird/Chevrolet Camaro sort of situation, but it still isn’t bad for the Viper.
My thought is this… when it was only Chrysler, the Viper was an easy crown Jewel. It only had to be the best sports car Chrysler made; the competition. Now though, it’s a point of pride for Fiat. When you’re the company ultimately responsible for Ferrari’s well being, and you’re cranking out masterpieces like the 458, you don’t want to mar it by also being responsible for a pile of junk wannabe American sports car.
My point? The guy who runs Fiat is no dumby. It was all but assured that the Viper would be good. It’s supposed to be crown jewel, and Fiat wouldn’t let it be anything otherwise. Personally, I think it was clever to brand it as an SRT. It’ll be interesting to see what else comes out under that marquee.
For those of you wondering about “that guy who runs Fiat”. He’s a genius, and was recently interviewed by 60 minutes: